Don’t let your holiday card get lost in the swarm of cards in the mail. Corporate Holiday cards should stay true to your brand but stand out in a playful way for the Holidays to spread warmth and cheer and show your customers you care.
In this example, my mission was to design a Holiday Card for an engineering product distribution company. The company used mostly blue and green for their brand and hexagons for their graphics. I wanted to design something modern and playful but wasn’t sure how I would accomplish that with images of motherboards or tools.
I didn’t want to create something that looked overly photoshopped either because that tends to look cheesy. My solution was to create icons. I searched their site for some of their popular products and designed a set of icons. I decided to place them in a shape of a Holiday Wreath since I feel it’s a symbol that many cultures could relate to. I mixed in icons of ornaments, stars and snow to dress it up.
I made sure to still include hexes and the company’s color scheme. The treatment of the hexes is a little different than how they usually treat them but these were placed to look almost like jewels or diamonds to play off more of the holiday theme.